This is one software platform that can’t be ignored. If you want to work in visual effects for film, tv, or games, learning this software would be a very wise choice. It’s user base is growing, and as Autodesk and Adobe have been gobbling up market share, SideFX has been providing a nice alternative, and an almost all-in-one pipeline in a box.
This software has a longer learning curve than most due to its procedural nature. It’s completely node based, and gives you access to raw data that other applications don’t very easily. This makes it great for large scale hero shots in film and makes setting up systems to create lots and lots of procedural geometry possible.
In my opinion, this is the future of paid 3D content creation. Here’s a useful course that provides a solid intro.